Google rankings are important now more than ever in the world of online marketing. In fact, approximately 92 percent of adults in the United States perform at least one search a day while online. Search engine optimization, or seo, will work towards getting a website onto the first page of results. With over 100 billion searches being done online every month, having a high search engine ranking will generate a copious amount of traffic for a website.
Google is the most used search engine in the world. It employs an algorithm called PageRank, which is named after Larry Page, one of the founders of Google. This formula is used to determine which websites are the most relevant when a search is conducted. The higher the relevance, the more likely a website will be one of the top search results. When analyzing and testing the algorithm before it was implemented, LEGO bricks were actually used to store the hard drives that were being used to conduct the test. Since most people do not even look past the first page of results when a search is run, it is imperative that a website makes it onto the first page.
An organic link is a link to a website that is generated through a direct result of a specific search. If a website uses a keyword a certain amount of times, it is more likely to be ranked higher when a person searches for that particular keyword. In fact, organic links generate a 25 percent higher conversion rate than pay per click links do. In order to make a link organic, an seo marketing strategy must be used. By filling the website with writing that contains a certain amount of target keywords that people search for, the PageRank algorithm will recognize them, and their relevance will bump the website up on the results page.
The algorithm is specific, however, with how much a keyword can be used. If it is used too many times, it will be seen as spam and therefore will be disregarded, but if it used too few times, it may not be recognized at all. A good seo reseller will perform duties for a website to find a good balance of keyword usage and get the website onto the first page of a search result. Getting a website known is the key to success in the world today, seeing how it is run almost entirely by technology.