In the modern age, the internet is the most important and influential international marketplace in existence. Companies that want to achieve success with marketing and gain recognition need to create a good website in order to be known to the public. Most companies use business website development companies to create their websites, as business website design is not something most entrepreneurs who run a company can do.
It should be pointed out that 93 percent of online experiences begin with a search engine. Many search engine users are trying to find a quality website, and the better a website is designed, the higher it will rank on a search engine. This means it will be more likely for people to find. According to SEMPO, the North American search engine marketing industry is valued at roughly $23 billion, so search engines and their results are very important.
Many companies rely on a web directory, which lists websites by category and subcategory. A web directory is not a search engine, so it doesn’t display a list of sites based on keywords. Often a business website development company can link a page to a web directory, which makes finding a site easier for the customer.
A number of businesses also rely on social media for marketing, as millions of people around the globe use social media sites. In 2010-2011, for example, 74 percent of companies used the PPC advertising option on facebook. Although the number dropped to 56 percent in 2012, it is still commonly used. Plus, more companies have increased their social media budget than decreased it.
At the end of the day, a good overall internet presence can go a long way to helping a company gain recognition. Business website design companies and business website development companies can both help any given company gain the exposure on the internet necessary to achieve success.