Google has brought some really cool concepts into the world. For starters, their company headquarters are actually mowed by goats, which they rent from a local grazing company. But, on a more professional level, they have managed to create a great system for search engine rankings through Google “PageRank.” PageRank is an algorithm process named used to form search engine rankings, and the name comes from Google’s co-founder, Larry page. This ranking system has provided a wonderful outlet for online retailers and service providers to gain more business and web-traffic. In fact, over 100 billion global searches are conducted each month, and recent research shows that over 39% of all of customers come from search engines.
As consumers continue to utilize search engines for researching and purchasing goods and services, businesses are becoming more involved with web marketing strategies in order to target the large potential of online sales. There are a number of effective and reliable online services and strategies available to businesses that want to increase their online traffic, exposure and overall sales productivity. For businesses looking to improve their productivity online, here are 3 online marketing tactics to consider:
1) Your website should look and perform properly. A website stands a better chance of converting traffic to sales if the overall design is clean, professional and easy for the user to navigate. There are a variety of specializations within the field of web design that can improve your website considerably, including graphic design, interface design, and user experience functionality. All of these web design categories can be really tough for a regular business owner to learn and implement, in which case, a business can benefit greatly by hiring a web developer to handle these tasks. Graphic designers are also an important piece of the web design puzzle. Most web design companies will have their own graphic designers to help create sleek and professional looking images and logos for a given website.
2) Your site content should be optimized. Internet marketing efforts an be maximized through search engine optimization (SEO). SEO works to improve your onsite content, while creating and syndicating offsite content in an effort to increase overall domain authority and search engine rankings. SEO leads have a 14.6% closing rate, while traditional outbound leads (radio ads, direct mail, etc.) have only a 1.7% closing rate. Optimizing the content of your site will make for easier site navigation, while improving your websites search engine ranking and domain authority in the process.
3) Your website should be mobile friendly. Whether it be tablets or smartphones, more than a billion people worldwide now browse the web by using mobile devices. Nearly half of all mobile device users say that they look up product reviews or seek out promotions using that device. Let’s face it, we’re all very busy, and constantly on-the-go. Featuring a website that is friendly to mobile devices will increase your chances of on-the-go consumers making purchases on your website!