To say that the business world of today is quite competitive would likely be an understatement. The age of the Internet has led to an abundance of businesses on the market today, and it seems that more and more continue to be established at rapid rates. Of course, consumers are benefiting from this as they now have more options than ever when they are in need of a particular product or service. Many businesses, on the other hand, are struggling as they try to stand out among the rest. In recent years, online marketing companies have developed strategies such as search engine optimization to help businesses develop a stronger, more visible online presence. To have better Google rankings and climb other search engine rankings, businesses can seek the services of Internet marketing companies offering SEO programs.

Search engines are quite possibly the most powerful resource available on the Internet. Google, the reigning juggernaut of all things Internet, is completely synonymous with search engines at this point. For this reason, Google rankings are very important to businesses. When testing their PageRank algorithm when Google was still a research project, the founders built a storage compartment out of LEGO bricks to store the 10 4GB hard drives that were used. Today, between 65 and 70 percent of the Internet search engine market share goes to Google.

Statistics have shown that in the United States, 92 percent of online adults perform at least one search per day. Much of this searching is for products or services. Approximately 58 percent of consumers research a product using a search engine, while 24 percent do so by visiting a company website, and only 18 percent use social media for product research.

Because searching is such a pivotal part of generating online business, marketing companies had to become aware of the trends of search users. It was seen that when people perform a search, they usually only click the results on the first page. When businesses became aware of this, having higher Google rankings became a priority for many as it was likely to mean more traffic and leads. For a better chance at succeeding online and standing out among the competition, businesses can get assistance from online marketing companies that offer SEO strategies.

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