There are over 100 billion global searches done every month, and 93% of online experiences begin with a search engine. It is no secret that the big search engines of Google and Bing have risen to great popularity within the past few years, try to think back to when you found something online without using their services. Along with paid ads, which account for over half of mobile related searches, search engines are powerful tools for any business looking for promotion.
But recently, an international search engine has come under fire for not representing information that is in their country’s best interests.
Chinese search engine Badiu is under investigation by the Chinese government after one of its student users died from trusting its ads. Wei Zexi, a 21-year-old college student was diagnosed with a rare form of cancer, synovial sarcoma. When his treatment with his doctors was unsuccessful, he went on Baidu and searched.
He found The Second Hospital of Beijing Armed Police Corps, which was a paid ad on Baidu’s site. Whether Zexi understood this or not is unknown, but he went for treatment as they claimed to have a highly successful experimental treatment in collaboration with Stanford medical school. This was a false promotion.
When his treatment failed, Zexi blamed Baidu for not screening false medical information. He died April 12.
Wei Zexi’s death sparked pandemonium amongst the Chinese people. They threatened to boycott all of Baidu’s services, including music streaming and maps. They want Baidu to take responsibility for promoting false information, especially if they are paid ads on the first page of a search engine.
This incident was not the only time Baidu has been in the public eye when it comes to false medical information. In January, the search engine allowed an unaccredited hospital to host an online forum about hemophilia, and Baidu promoted their services while deleting comments that spoke negatively about the hospital’s credibility.
When dealing with digital marketing, is is important to find a consultant you can trust so your customers will not have to deal with unregulated information. Front Man Marketing is a credible service that specializes in PPC, paid search, and paid ads. Contact them today to get the word out on your company!
There are people out there who do not think it matters anymore if your company employs best practices policies when it comes to search engine optimization (SEO). They say that SEO is no longer the best way to drive traffic to your website. Do not believe these people. It is as crucial now as it ever was to learn the SEO trade. Why Should I Learn the SEO Trade:
SEO works. Despite what you may have heard, SEO still works. According to Outbrain, this is the top way to get more visitors to your site. Good SEO beats social media marketing strategies every time. It is 300% more effective than social media.
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Why do SEO professionals know so much about Goog
Google has brought some really cool concepts into the world. For starters, their company headquarters are actually mowed by goats, which they rent from a local grazing company. But, on a more professional level, they have managed to create a great system for search engine rankings through Google “PageRank.” PageRank is an algorithm process named used to form search engine rankings, and the name comes from Google’s co-founder, Larry page. This ranking system has provided a wonderful outlet for online retailers and service providers to gain more business and web-traffic. In fact, over 100 billion global searches are conducted each month, and recent research shows that over 39% of all of customers come from search engines.
Did you know that 93 percent of all online experiences begin with a search engine and an estimated 75 percent of web users in the United States claim that they judge the credibility of a company based on the design of the website? Whether you run or own a business that does a considerable amount of work online, investing in the services of a PPC analyst can help you increase the quality of your site. The best local business marketing companies will be able to help you navigate the complicated world of responsive web design and help you punch up your SEO outsourcing services at the same time. SEO reseller services will be able to help you figure out how to use responsive web design so your website ranks higher and keeps people more engaged. Here are a few ways that affordable web design from affordable search en
To say that the business world of today is quite competitive would likely be an understatement. The age of the Internet has led to an abundance of businesses on the market today, and it seems that more and more continue to be established at rapid rates. Of course, consumers are benefiting from this as they now have more options than ever when they are in need of a particular product or service. Many businesses, on the other hand, are struggling as they try to stand out among the rest. In recent years, online marketing companies have developed strategies such as search engine optimization to help businesses develop a stronger, more visible online presence. To have better Google rankings and c
In the modern age, the internet is the most important and influential international marketplace in existence. Companies that want to achieve success with marketing and gain recognition need to create a good website in order to be known to the public. Most companies use business website development companies to create their websites, as business website design is not something most entrepreneurs who run a company can do.
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Many companies rely on a web directory, which lists websites by category and subcategory. A web directory is not a search
Did you know that the Google doodle dates all the way back to 1998? It depicted the Burning Man, and was used to tell people that the two co founders of Google were in fact at the famous Burning Man festival in Nevada. Since then, Google has become one of the most powerful presences on the internet, and as such, Google rankings are extremely important for businesses, as they can steer customers toward particular companies.
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